We’re Forward,
an insights-
driven brand
consultancy
While much of our work
involves primary or secondary research, we’re not simply a market research firm
Our cultural fluency, passion, and empathetic approach allow us to understand human behavior more deeply, giving context to brand, category, and consumer insight…
…ultimately leading
to more robust, future-facing strategy
We do this by...
obsessing over culture
interviewing experts
engaging people through in-home ethnographies
running digital communities
leading discussion groups
conducting semiotic analyses
immersing ourselves in spaces & places
co-creating and workshopping
and more
interviewing experts
engaging people through in-home ethnographies
running digital communities
leading discussion groups
conducting semiotic analyses
immersing ourselves in spaces & places
co-creating and workshopping
and more
Across a variety of project types...
target understanding
Connecting brands to their targets in the most human and impactful ways possible
Connecting brands to their targets in the most human and impactful ways possible
brand positioning
Positioning brands to have meaning in the world today
Positioning brands to have meaning in the world today
creative development
Partnering to develop resonant creative content across mediums
Partnering to develop resonant creative content across mediums
cultural insight
Distilling macro cultural shifts into strategic and actionable insights
Distilling macro cultural shifts into strategic and actionable insights
semiotic analysis
Studying signs, signals, and symbols to identify powerful, unspoken messages
Studying signs, signals, and symbols to identify powerful, unspoken messages
product innovation
Driving innovation and product creation that adds value to individual brands, broader portfolios, and people’s lives
Driving innovation and product creation that adds value to individual brands, broader portfolios, and people’s lives
market & competitive landscape
Understanding category dynamics and a brand’s position in it, giving structure to strategy and helping navigate complexities
Understanding category dynamics and a brand’s position in it, giving structure to strategy and helping navigate complexities
space ‘safaris’
Combining local expert interviews and on-the-ground exploration to bring a city or neighborhood to life
Combining local expert interviews and on-the-ground exploration to bring a city or neighborhood to life
pilot/series development & positioning
Uncovering the most compelling and exciting direction for series
Uncovering the most compelling and exciting direction for series
We bring our story and strategy to life through visually compelling presentation decks, immersive workshops, narrativized film, interactive websites, and more
